The smoked marshmallow hair trend is taking over our feeds right now and it’s not hard to see why. One-part creamy blonde, one-part smoky roots and all parts smouldering and perfectly blended, what’s not to love? As someone with dark brown hair (ok, it’s black) who’s been opting for all over highlights for well over a decade, I can certainly see the appeal: it’s low upkeep, high impact balayage style are way up on my priority list for hair inspo right now. The older I get, the harder it is to find time to maintain my style, am I right ladies? Sometimes I go for months without topping up my highlights which means by the time I make it to the salon chair, I’m left with a grotesque band of black hair that’s embarrassingly down to my ear lobes with brassy, straw like ends to top it off. Lovely. The smoked marshmallow trend has quickly caught on as Megan Martinez, a colourist from California, conceived the colour and told Allure “Sometimes you don’t have time to upkeep your roots, so when you have a beautiful blend you have a little bit more leeway,” and I couldn’t agree more. The smoked marshmallow trend couldn’t have arrived at a better time, as I’ve been contemplating just stripping back to my natural hair color – a decision I know I will instantly regret, a bit like a hip tattoo. But, beautifully blended balayages have by far been my all time favourite hair trend as they are root forgiving and don’t give the harsh grown-out vibe that some color techniques tend to do. In true journalistic style I spoke to some of our Regis stylists to find out exactly why the balayage trend is alive and well, and why it lives on (evidently) in the guise of a smoked marshmallow color for 2019.

So, before you decide to ditch colour completely this year, let me spill the goss courtesy of our expert hairstylists. Okay, all I’ll really be doing is cooing over how great this color is, but I’m still going to put this all together, so you’re welcome.

I asked our UK stylist Dana from the Regis salon in London’s Putney to give me a little more info on the shade, and her breakdown was spot-on. “The smoked marshmallow look is an adaptation of the existing balayage and highlighting techniques,” explains Dana. “This colour trend is perfect for those who don’t have the time to maintain roots every month, but want to be able to enjoy color. The trick is to color strands in a way that works with your soon-to-grow out roots, not against them”.

Basically, this is a blonde look that won’t break the bank or take up all your free time on the weekends. When the perfect blend is created that works with your root color, the look not only appears more natural, but it’s easier to keep up with, too. So my advice to you, as a dark haired, lover of color and hater of maintenance, is to dive in and request this shade at your next appointment. Go on, make your day (and your stylist’s) by switching things up from just getting a cut to opting for this gorgeous color.

Now the techy bit, as explained by stylist Harrison which you don’t need to know, but sounded pretty cool so I decided to include it anyway, is as follows. “To achieve the ‘smoky’ effect, we use highlights and lowlights in a diagonal placement to achieve the softest rootblend, also known as a color melt.” Color melt sounds dreamy doesn’t it? Well, it looks it too:

While this technique is ideal for anyone with dark roots, that doesn’t mean lighter haired girls can’t can’t get in on the fun, according to Harrison. “This color technique can be used on many different base shades, from blondes to brunettes, so it’s safe to say it’s suitable for the vast majority” he professed. “If your base is completely natural this color is quite straight forward to achieve, but just be wary that if you have pre-colored dark hair, it will take a few appointments before you reach the lightness that you desire.” Seems logical to me, and as you’ve probably realised by now, the potential results are totally worth your patience. As for why it’s blowing up right now, stylist Paolo says it’s a combination of celebrity inspo and seasonal trends. “If you look at the Golden Globes pictures, celebs like Giuliana Rancic and Kaley Cuoco are all sporting this hair color at the moment,” he says. “Also, low maintenance options are always popular this season as cold temperatures make our hair more fragile and susceptible to damage.”
As well as not bleaching your hair within an inch of its life this winter, Paolo also recommends popping into the salon for deep conditioning hair treatments, as well as using repairing haircare at home. So there you have it. My take on the smoked marshmallow hair trend with a little (more like a LOT) of help and guidance courtesy of our wonderful stylists from across the globe. I know it’s still early days, but this hair color is definitely going to remain firmly in my top trends list. It’s so beautiful and attainable that I think I’ll be calling my favourite Regis stylist right after this…
Stay Social Feeling inspired by this new color trend? Share your #SmokedMarshmallow creations with us by tagging @Regissalons and using the hashtag #colormeregis!